News

Harnessing the Power of the Media Workshop

PKCBoston offers individualized coaching for managers and senior staff who are charged with communicating with the media (print, TV, radio) on behalf of their company or organization.

Trainees spend two full days in an intensive and interactive workshop to learn how the media works. The workshop is augmented with videotaped interviews so that the trainees learn how to:

• Identify and Pitch News Stories
• Craft Key Messages
• Anticipate and Manage Issues
• Be a Skillful Interview Subject

Case Study: Media Training